Monday, 1 October 2012

Nikon: 'Welcome Home' Radical Face

An amazing advert, with amazing music. It just shows how music plays as much a big part as the actual footage of the film (another great example is John Lewis below 'Never Tear Us Apart' a 1988 single came back into the charts). The music creates the atmosphere and encourages feeling for the viewers. 

Such a simple advert consisting of a few shots of different groups of people with short titles fading in at the centre of the screen. I do believe the more simple they are, the better. The mix of hand, over the shoulder, low and many more shots all convey certain emotions and gives it more of a personal touch to the advert. 

Great advert! Love the song!


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